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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
Hardcover
Series: Routledge New Directions in PR & Communication Research
ISBN13: 9780367077655
Publisher: Routledge
Published: Feb 5 2020
Pages: 186
Weight: 1.00
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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