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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
Paperback
Series: Routledge New Directions in PR & Communication Research
ISBN13: 9781032175188
Publisher: Routledge
Published: Sep 30 2021
Pages: 196
Weight: 0.62
Height: 0.42 Width: 6.14 Depth: 9.21
Language: English
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
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