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Public Relations as Emotional Labour
Hardcover
Series: Routledge New Directions in PR & Communication Research
Business GeneralMarketingGeneral Reference
ISBN13: 9781138920309
Publisher: Routledge
Published: Jun 6 2019
Pages: 226
Weight: 1.05
Height: 0.70 Width: 6.30 Depth: 9.30
Language: English
Inextricably linked to neoliberal market economies, Public Relations' influence in our promotional culture is profound. Yet many aspects of the profession are under-researched, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients.
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