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Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
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ISBN13: 9789464631616
Publisher: Atlantis Pr
Published: Jun 10 2023
Pages: 440
Weight: 1.35
Height: 0.89 Width: 6.14 Depth: 9.21
Language: English
The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is Business Intelligence and Analytics as Drivers for Digital Transformation. Organizations are adopting a data-driven approach to identify new business opportunities, serve customers better, increase sales, improve the efficiency of operations and more. The amount of data generated, captured, copied, and consumed worldwide is growing rapidly due to increased use of the internet, mobile phone and social media. In today's modern corporate environment, business intelligence and analytics have emerged as indispensable tools for improving decision-making, facilitating the execution of major initiatives, and guiding the overall company strategies. Business Intelligence and Analytics enables organizations to develop new innovative business models and approaches in the era of digital transformation. The role of analytics in solving business problems has increased manifold in recent years. Researchers, academics, and practitioners are paying more attention because of the increasing benefits achieved using business analytics.
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