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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Hardcover

Business GeneralManagementMarketing

ISBN10: 0230207227
ISBN13: 9780230207226
Publisher: Palgrave MacMillan
Published: Nov 3 2008
Pages: 230
Weight: 0.95
Height: 0.90 Width: 5.50 Depth: 8.50
Language: English
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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