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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Paperback

ManagementMarketingGeneral Education

ISBN10: 1349302600
ISBN13: 9781349302604
Publisher: Palgrave
Published: Nov 3 2008
Pages: 230
Weight: 0.81
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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Management