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The Pricing and Revenue Management of Services: A Strategic Approach
Hardcover
Series: Routledge Advances in Management and Business Studies, Book 36
Business GeneralInvesting & FinanceManagement
ISBN13: 9780415350778
Publisher: Routledge
Published: Jul 26 2007
Pages: 208
Weight: 1.03
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
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