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The Pricing and Revenue Management of Services: A Strategic Approach

The Pricing and Revenue Management of Services: A Strategic Approach

Paperback

Series: Routledge Advances in Management and Business Studies

Business GeneralInvesting & FinanceManagement

ISBN10: 0415551951
ISBN13: 9780415551953
Publisher: Routledge
Published: Apr 1 2009
Pages: 196
Weight: 0.75
Height: 0.50 Width: 6.10 Depth: 9.10
Language: English

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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