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Pr- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

Pr- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

Hardcover

Business GeneralMarketing

ISBN10: 0230205844
ISBN13: 9780230205840
Publisher: Springer Nature
Published: Oct 6 2008
Pages: 204
Weight: 1.10
Height: 0.70 Width: 6.50 Depth: 9.70
Language: English
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

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