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The Power of Price: A Field Guide to Value, Perception, and the Hidden Economics of Worth
Paperback
Series: Business Books for Entrepreneurs and Corporations
Publisher: Independently Published
Published: Jul 11 2026
Pages: 134
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
If you are tired of competing on price and ready to build a business where customers are proud to pay more for, THE POWER OF PRICE will permanently change how you think about pricing.
Master the psychology behind premium pricing and stop competing on price forever. Why do some businesses sell identical products for 10x, 100x, or even 1,000x more than their competitors? The answer isn't better materials. It isn't lower costs. It isn't luck.It's understanding how customers perceive value.
Based on the principle Why the Same Kilogram of Steel Can Be Worth One Hundred Dollars or One Thousand, inside this masterpiece you'll learn:
- Why cost should never determine your price
- The psychology behind every buying decision
- How storytelling transforms ordinary products into premium brands
- The science of anchoring, pricing psychology, and perceived value
- Why scarcity, exclusivity, and status increase willingness to pay
- How master craftsmen, consultants, entrepreneurs, and creators command premium prices
- The Ladder of Transformation framework that explains where real profits are created
The question isn't How much should I charge? The question is...How much value have I created?
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