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Copywriting Descomplicado
Paperback
Publisher: Victor Palandi
Published: Jan 19 2024
Pages: 148
Weight: 0.39
Height: 0.32 Width: 5.50 Depth: 8.50
Language: Portuguese
E se você pudesse convencer mais pessoas a comprarem seu produto, serviço ou ideia?
Quem sabe conquistar mais facilmente a confiança dos outros? Ou, então, deixar qualquer um quase hipnotizado ao ouvir você falar?
É sobre isso que o Copywriting Descomplicado se trata: a arte de persuadir por meio das palavras certas, usando técnicas que convencem até os mais teimosos.
Ao longo deste livro, você verá
- Por que algumas empresas, mesmo com um produto ruim, conseguem vender muito mais do que concorrentes melhores;
- Como o mercado nos persuade todos os dias (mesmo que não percebamos) por meio de nossos motivadores internos;
- Os principais gatilhos mentais e como eles impactam na nossa decisão de compra no dia a dia;
- As mais poderosas estruturas persuasivas que são capazes de tornar qualquer pessoa, uma máquina de persuasão;
- Um passo a passo que tem o poder de aumentar suas vendas, sem precisar contratar funcionários ou mexer no produto (apenas alterando detalhes da comunicação);
- De que forma a mente humana funciona no momento de decidir se vai ou não acreditar em um vendedor.
- E por aà vai!
Copywriting Descomplicado foi o primeiro livro impresso do Brasil sobre o tema, portanto trata-se de um clássico e leitura obrigatória para profissionais de marketing, publicitários, empreendedores, vendedores, comunicadores, copywriters e, claro, qualquer pessoa que queira usufruir de todo o poder da persuasão.
É o que você fala e o que você escreve que decide o rumo da sua vida.
Pessoas persuasivas vão muito mais longe. E agora que você pode ter esse livro em mãos, não há limites para onde possa chegar.
Boa leitura!
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