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Comunicação na Liderança: O que você nunca teve coragem de ouvir, ou de dizer.
Paperback
ISBN13: 9786502117941
Publisher: Wagner Bastos
Published: Jun 8 2026
Pages: 98
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Portuguese
Você fala, explica, repete. E, ainda assim, não é entendido.
Se você já passou por isso, na liderança, nas vendas ou na vida, este livro é para você.
Em Comunicação na Liderança, Wagner Bastos propõe uma reflexão prática e direta sobre um dos maiores equÃvocos da comunicação: acreditar que transmitir uma mensagem é o suficiente. Não é.
Ao longo de sua experiência em rádio, agências de publicidade, treinamentos, consultorias e vivência no mundo corporativo, o autor mostra que o verdadeiro desafio não está no que é dito, mas no que o outro entende, e nas consequências que isso gera.
Com exemplos reais, histórias do dia a dia e provocações na medida certa, o livro percorre temas como:
- interpretação individual da mensagem
- responsabilidade do emissor
- escuta ativa
- coerência na liderança
- e o impacto invisÃvel de uma comunicação mal conduzida
Sem fórmulas prontas ou linguagem acadêmica, este livro, objetivo e dinâmico, convida o leitor a olhar para a comunicação de forma mais consciente, estratégica e, acima de tudo, humana.
Liderar não é apenas falar bem, é garantir que o outro entenda.
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