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Place Marketing and Temporality
Hardcover
Series: Routledge Focus on Business and Management
Business GeneralMarketingTravel General
ISBN13: 9781032689784
Publisher: Routledge
Published: Jun 26 2024
Pages: 84
Weight: 0.57
Height: 0.25 Width: 5.50 Depth: 8.50
Language: English
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the 'character' of the populace) - is appropriated, in order to 'sell' the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.
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