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Relationship Marketing: A Consumer Experience Approach

Relationship Marketing: A Consumer Experience Approach

Hardcover

Series: Sage Advanced Marketing

Marketing

ISBN10: 1412931215
ISBN13: 9781412931212
Publisher: Sage Publications Ltd
Published: May 20 2010
Pages: 216
Weight: 1.14
Height: 0.60 Width: 6.70 Depth: 9.50
Language: English
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

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