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The Persuasive Leader: Proven Strategies for Moving People and Ideas
Paperback
Publisher Price: $24.95
Publisher: Berrett-Koehler Publishers
Published: Nov 3 2026
Pages: 224
Weight: 0.81
Language: English
- Map influence networks and identify key decision-makers who can tip organizational support
- Build credibility through humility, transparency, and demonstrated expertise rather than positional authority
- Frame problems that invite collaboration instead of triggering defensiveness
- Craft compelling evidence that combines data with emotional resonance
- Orchestrate the emotional arc that moves teams from uncertainty to confidence and commitment
- Remain open to being influenced themselves--the mark of truly persuasive leaders
Each chapter delivers field-tested frameworks, readiness checklists, and real-world cases from banking, healthcare, technology, and beyond. The result is a transformative playbook that elevates persuasion from soft skill to the decisive force behind leadership success in the 21st century.
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