Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Persuasion in politics

Persuasion in politics

Jayabharathi, Patur
Aarti, A. R.
Rithika, A.

Paperback

Marketing

ISBN10: 6209259650
ISBN13: 9786209259654
Publisher: LAP Lambert Academic Publishing
Published: Apr 15 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
The data from this survey paints a conclusive and concerning portrait of the modern electorate's relationship with political marketing. Far from being passive recipients, the public demonstrates a high degree of awareness and a deeply ingrained skepticism, perceiving these professional techniques not as a conduit for information but as a barrier to genuine understanding. The overwhelming consensus is that marketing prioritizes image and emotional narrative over substantive policy, leaving voters feeling informed yet overwhelmed, and more often reinforced in their existing views than persuaded by new ideas. This environment fosters a cynical public who predominantly views the professionalization of political communication as a net negative for democracy-a force that increases deception and undermines meaningful discourse. The logical endpoint of this trajectory is a democratic process weakened by disengagement and distrust. When citizens believe the primary goal is manipulation rather than illumination, and when their most common reaction to messaging is skepticism, the vital link between representative and constituent erodes.

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