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612-822-4611
Personality Traits in Professional Services Marketing

Personality Traits in Professional Services Marketing

Hardcover

Marketing

ISBN10: 0899308775
ISBN13: 9780899308777
Publisher: Praeger
Published: Apr 30 1994
Pages: 184
Weight: 0.96
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul's research, plus his own consulting (and new business acquisition) experience, convinces him that not only are some people better suited than others to this delicate task, but that there are ways to identify the traits that make them better--and before costly mistakes can happen. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their rainmakers, then offers help in developing their talents. Readable, with questionnaires and checklists, the book will be an essential, pragmatic resource for any professional services firm or consultancy.

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