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Performance Measurement of New Product Development Teams: A Case of the High-Tech Sector

Performance Measurement of New Product Development Teams: A Case of the High-Tech Sector

Paperback

ManagementMarketing

ISBN10: 1349364851
ISBN13: 9781349364855
Publisher: Palgrave MacMillan
Published: Dec 18 2008
Pages: 267
Weight: 0.64
Height: 0.61 Width: 5.00 Depth: 8.00
Language: English
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

Also from

Loparo, Kenneth A.

Also in

Management