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Pricing in Respect of Marketing: قیمت گذاری با نگاه ب&
Paperback
ISBN13: 9781989880067
Publisher: Kidsocado
Published: Apr 26 2020
Pages: 300
Weight: 1.06
Height: 0.63 Width: 6.69 Depth: 9.61
Language: Persian
قیمتگذاری با نگاه بازاریابی کتابی است درخشان. جزو معدود کتابهای تألیفی قیمتگذاری در ایران است.امتیاز این کتاب در آن است که از اقتصاد خرد و کلان، پلی زده است به بازاریابی تا مدیران شکتها بتوانند خودشان کالا و محصولاتشان را قیمتگذاری کنند.مؤلف این کتاب - پرویز درگی - افزون بر دانش بازاریابی، سالهای متمادی است که مشاور شرکتهای متعددی در ایران است از شرکتهایی که محصول دارند تا شرکتهایی که کالا دارند. از شرکتهایی که کالای آنها، کالای تندمصرف (FMCG) تا شرکتهایی که کالایشان کندمصرف است. از شرکتهای خدماتی گرفته نظیر هتلها، بانکها، تا شرکتهای دانشبنیان و استارتآپی.حاصل تجربیات مؤلف با مثالهای متعدد و متنوع سبب شده تا کتاب فراتر از دانش، بینش قیمتگذاری با نگاه بازاریابی را تقدیم خوانندگان کند. مطالعات موردی (Case study) هم از شرکتهای ایرانی و هم شرکتهای جهانی باعث میشود تا خواننده، بهتر بتواند تا خواننده، بهتر بتواند مهارتهای قیمتگذاری را بهدست آورد و از آن مهمتر، بتواند در بازار ایران به نتیجه برسد.تاب حاوی 15 فصل است، که رویکردهای جدید نظیر نورومارکتینگ به همراه مطالعات و پژوهشهای حوزهی قیمتگذاری، آمده است. چهار پیوست ا&
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