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A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report

A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report

Paperback

Management

ISBN10: 365656583X
ISBN13: 9783656565833
Publisher: Grin Verlag
Published: Jan 2 2014
Pages: 26
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: English
Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, course: Interkulturelles Management, language: English, abstract: Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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