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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
From Mad Men to Modern Marketing: How Marketing Leaders Can Dramatically Improve Results

From Mad Men to Modern Marketing: How Marketing Leaders Can Dramatically Improve Results

Paperback

Marketing

ISBN10: 1966168063
ISBN13: 9781966168065
Publisher: Indie Books International
Published: Feb 6 2025
Pages: 102
Weight: 0.24
Height: 0.24 Width: 5.00 Depth: 8.00
Language: English
Audiences loved watching the compelling world of advertising depicted in Mad Men, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in today's results-oriented marketing landscape?

Success lies in learning from the foundation of storytelling we saw in Mad Men and combining it with modern tools and know-how. From Mad Men To Modern Marketing teaches today's marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.

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