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Online Place Branding: The Case of Hong Kong
Hardcover
Series: Routledge Advances in Management and Business Studies
ISBN13: 9780367000349
Publisher: Routledge
Published: Dec 29 2020
Pages: 188
Weight: 0.95
Height: 0.60 Width: 6.10 Depth: 9.40
Language: English
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.
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