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Online Place Branding: The Case of Hong Kong
Paperback
Series: Routledge Advances in Management and Business Studies
ISBN13: 9780367695798
Publisher: Routledge
Published: Jun 30 2022
Pages: 204
Weight: 0.64
Height: 0.43 Width: 6.14 Depth: 9.21
Language: English
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.
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