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On The Origins of Self-Service
Paperback
Series: Routledge Studies in the History of Marketing
Investing & FinanceManagementMarketing
ISBN13: 9780367872601
Publisher: Routledge
Published: Dec 12 2019
Pages: 226
Weight: 0.75
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in
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