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On The Origins of Self-Service
Hardcover
Series: Routledge Studies in the History of Marketing
Investing & FinanceManagementMarketing
ISBN13: 9781138902497
Publisher: Routledge
Published: Aug 11 2015
Pages: 226
Weight: 1.06
Height: 0.80 Width: 6.20 Depth: 9.20
Language: English
Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this innovative in-depth analysis highlights the complex impact of social and cultural factors that structure and delimit consumer freedom in the marketplace and will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.
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