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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
No Comment!: An Executive's Essential Guide to the News Media

No Comment!: An Executive's Essential Guide to the News Media

Hardcover

Marketing

ISBN10: 0275928209
ISBN13: 9780275928209
Publisher: Praeger
Published: Nov 17 1987
Pages: 240
Weight: 1.13
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.

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