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New-and-improved High-tech Products
Hardcover
Business GeneralMarketingTechnology & Engineering
ISBN13: 9781024202007
Publisher: Hutson Street Press
Published: May 22 2025
Pages: 36
Weight: 0.51
Height: 0.25 Width: 6.14 Depth: 9.21
Language: English
In New-and-improved High-tech Products: Speeding Producer, Meet the Balking Consumer, Anirudh S. Dhebar examines the challenges and strategies involved in successfully introducing new high-tech products to the market. This book delves into the crucial intersection between product development and consumer behavior, exploring why even the most innovative technologies may face resistance from potential users.
Dhebar offers insights into understanding consumer psychology, addressing adoption barriers, and tailoring marketing approaches to align with user expectations. A valuable resource for product managers, marketers, and anyone involved in bringing cutting-edge technologies to consumers.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.
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