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New-and-improved High-tech Products

New-and-improved High-tech Products

Paperback

Business GeneralMarketingTechnology & Engineering

ISBN10: 1024205606
ISBN13: 9781024205602
Publisher: Hutson Street Press
Published: May 22 2025
Pages: 36
Weight: 0.14
Height: 0.07 Width: 6.14 Depth: 9.21
Language: English

In New-and-improved High-tech Products: Speeding Producer, Meet the Balking Consumer, Anirudh S. Dhebar examines the challenges and strategies involved in successfully introducing new high-tech products to the market. This book delves into the crucial intersection between product development and consumer behavior, exploring why even the most innovative technologies may face resistance from potential users.

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Dhebar, Anirudh S.

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Marketing