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Media, Organizations and Identity

Media, Organizations and Identity

Paperback

ManagementMarketingGeneral Sociology

ISBN10: 1349353906
ISBN13: 9781349353903
Publisher: Palgrave
Published: Dec 9 2009
Pages: 214
Weight: 0.59
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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