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Marketing Organisation (RLE Marketing)
Paperback
Series: Routledge Library Editions: Marketing
ISBN13: 9781138980488
Publisher: Routledge
Published: Nov 26 2015
Pages: 252
Weight: 0.79
Height: 0.53 Width: 6.14 Depth: 9.21
Language: English
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
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