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Marketing Organisation (RLE Marketing)
Hardcover
Series: Routledge Library Editions: Marketing
ISBN13: 9781138791510
Publisher: Routledge
Published: Sep 16 2014
Pages: 252
Weight: 1.30
Height: 0.90 Width: 6.20 Depth: 9.10
Language: English
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
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