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612-822-4611
Marketing Fundamentals

Marketing Fundamentals

Paperback

Marketing

Currently unavailable to order

ISBN10: 1779568703
ISBN13: 9781779568700
Publisher: Toronto Academic Press
Published: Mar 1 2026
Pages: 234
Language: English
Marketing is the foundation of any successful enterprise, connecting businesses with consumers through value creation, communication, and relationship-building. Understanding fundamental marketing principles enables organizations to effectively position products and services in competitive markets. Marketing Fundamentals provides an in-depth overview of core marketing concepts, including market segmentation, consumer behavior, branding, and the marketing mix. The book also discusses digital marketing trends, sustainability in marketing, and strategic decision-making. Through practical examples and analytical frameworks, it equips readers with a solid understanding of how marketing drives organizational growth and customer satisfaction in both local and global contexts.

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