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Marketing Discourse: A Critical Perspective
Paperback
Series: Routledge Interpretive Marketing Research
ISBN13: 9780415541671
Publisher: Routledge
Published: May 15 2012
Pages: 208
Weight: 0.65
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
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