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Marketing Discourse: A Critical Perspective
Hardcover
Series: Routledge Interpretive Marketing Research, Book 7
ISBN13: 9780415416696
Publisher: Routledge
Published: Feb 1 2008
Pages: 204
Weight: 0.97
Height: 0.67 Width: 6.41 Depth: 9.21
Language: English
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
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