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Marketing Communications
Paperback
ISBN13: 9781529781212
Publisher: Sage Publications Ltd
Published: Feb 6 2023
Pages: 432
Weight: 1.69
Height: 0.88 Width: 7.44 Depth: 9.69
Language: English
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent's University, London.
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