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Marketing 2e

Marketing 2e

Paperback

AccountingManagementMarketing

Publisher Price: $91.95

ISBN10: 0631196382
ISBN13: 9780631196389
Publisher: John Wiley & Sons
Published: Jan 16 1996
Pages: 576
Weight: 2.40
Height: 1.18 Width: 7.43 Depth: 9.67
Language: English
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

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