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Marketing: The Enyclopedic Dictionary
Paperback
Business GeneralManagementMarketing
Publisher Price: $74.95
ISBN13: 9780631211266
Publisher: John Wiley & Sons
Published: Mar 15 1999
Pages: 432
Weight: 1.68
Height: 1.02 Width: 6.73 Depth: 9.63
Language: English
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Key book features:
- Offers the reader a highly practical reference guide.
- Gives an authoritative and comprehensive overview of the whole field of marketing.
- Provides extensive cross-referencing enabling easy reference from one entry to another.
- Developed over the past half decade with contributions from marketing experts and organizations.
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