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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Multichannel Marketing

Multichannel Marketing

Paperback

Marketing

Publisher Price: $29.99

ISBN10: 047023959X
ISBN13: 9780470239599
Publisher: Sybex
Published: Apr 1 2008
Pages: 312
Weight: 0.98
Height: 0.68 Width: 7.37 Depth: 9.15
Language: English
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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