Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Msu Contributions to International Business and Innovation

Msu Contributions to International Business and Innovation

Cavusgil, Tamer

Hardcover

Series: Advances in International Marketing, Book 19

MarketingGeneral Law

ISBN10: 1848554400
ISBN13: 9781848554405
Publisher: Emerald Pub Ltd
Published: Jan 27 2009
Pages: 244
Weight: 1.17
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Volume 19 of Advances in International Marketing is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.

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