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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Hardcover
Series: International Quantitative Marketing
Business GeneralManagementMarketing
ISBN13: 9781493920853
Publisher: Springer
Published: Nov 13 2014
Pages: 408
Weight: 1.69
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
1 different editions
Also available
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Leeflang, Peter S. H.
Wieringa, Jaap E.
Bijmolt, Tammo H. a.
Paperback
Also from
Leeflang, Peter S. H.
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Leeflang, Peter S. H.
Wieringa, Jaap E.
Bijmolt, Tammo H. a.
Paperback
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