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The Management of Intangibles: The Organisation's Most Valuable Assets

The Management of Intangibles: The Organisation's Most Valuable Assets

Paperback

Series: Routledge Advances in Management and Business Studies

Management

ISBN10: 0415439795
ISBN13: 9780415439794
Publisher: Routledge
Published: Mar 26 2007
Pages: 336
Weight: 1.04
Height: 0.70 Width: 6.14 Depth: 9.21
Language: English
This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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Management