Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mastering Crm: CRM Strategy, Selection, and Implementation for the Modern Business

Mastering Crm: CRM Strategy, Selection, and Implementation for the Modern Business

Harding, Tom

Paperback

Business GeneralManagement

Currently unavailable to order

ISBN13: 9798171515973
Publisher: Independently Published
Pages: 450
Weight: 1.32
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
The Great CRM Paradox: Why does the same software succeed brilliantly for one company and fail spectacularly for another?

The difference is not the software itself. It's the strategy, the preparation, and the execution that surrounds it.

Mastering CRM is the definitive, practical guide for modern enterprises that want to avoid the costly, demoralizing failure of a CRM rollout and instead build a system that drives transformative growth. This is not a product review or a technical manual; it's a comprehensive blueprint for the entire CRM lifecycle, from initial strategic thinking through to selection, implementation, adoption, and continuous optimization.

Written by Tom Harding, this book provides a clear-eyed, step-by-step framework for navigating the modern CRM landscape.

Inside, you will discover:

The Strategy-First Mandate: Learn how to define your North Star metrics and build a CRM strategy that supports your business objectives before you look at a single piece of software.

The Selection Framework: Master the Five Pillars of Vendor Evaluation to choose the perfect CRM for your business size, industry, and use case, avoiding the shiny object syndrome.

The Implementation Playbook: Discover why Big Bang rollouts usually fail and follow a proven 90-day phased roadmap to ensure a smooth, low-risk transition.

The Human Element: Unlock the secrets to driving user adoption, moving your team from resistance to engagement with powerful strategies on training, incentives, and psychology.

A Complete Market Landscape: Get an unbiased, practical review of the major CRM platforms, including Salesforce, HubSpot, Zoho, Pipedrive, Monday.com, and the new wave of Agentic AI tools.

Preparing for the Future: Understand the rise of autonomous AI agents, conversation intelligence, and next-best-action recommendations, and how to implement them ethically and effectively.

Whether you are a founder, a sales leader, a marketing professional, or an entrepreneur, Mastering CRM gives you the tools and confidence to build a CRM that becomes the central nervous system of your business.

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