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Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
Hardcover
Series: Jossey-Bass Business & Management
ISBN13: 9780787964627
Publisher: John Wiley & Sons
Published: Dec 13 2002
Pages: 432
Weight: 1.58
Height: 1.35 Width: 6.38 Depth: 9.26
Language: English
Mastering Alliance Strategy ist ein umfassender Leitfaden zum Thema Allianzstrategie.
Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften.
Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen.
Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinbarung liegt, sondern auch in der Strategie und Organisation hinter dieser Vereinbarung.
Aus ihrer langjährigen Forschungsarbeit und Berichterstattung präsentieren sie hier Ideen und Tools zu den vier Kernelementen einer effektiven Allianzstrategie: Planen der Allianz und Entwerfen der Vereinbarung, Managen der Allianz, sobald sie gegründet ist, Vorteile ziehen aus einer Konstellation von Allianzen, Aufbau einer internen Allianzfähigkeit
Verständlich geschrieben.
Mit anschaulichem Beispielmaterial.
Mastering Alliance Strategy - die ultimative Pflichtlektüre für alle Unternehmensstrategen und Führungskräfte.
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