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A Master Class in Brand Planning
Hardcover
ISBN13: 9780470517918
Publisher: Wiley
Published: Dec 1 2007
Pages: 400
Weight: 1.86
Height: 1.14 Width: 7.15 Depth: 9.69
Language: English
The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment.
The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.
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