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Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9780367734787
Publisher: Routledge
Published: Dec 18 2020
Pages: 216
Weight: 0.75
Height: 0.60 Width: 6.00 Depth: 8.90
Language: English
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
1 different editions
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