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Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment

Paperback

Series: Routledge Advances in Management and Business Studies

Business GeneralMarketingMedical Reference

ISBN10: 0415439612
ISBN13: 9780415439619
Publisher: Routledge
Published: Mar 26 2007
Pages: 218
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.

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