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Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment

Hardcover

Series: Routledge Advances in Management and Business Studies, Book 15

Business GeneralMarketingMedical Reference

ISBN10: 0415213827
ISBN13: 9780415213820
Publisher: Routledge
Published: Oct 26 2000
Pages: 224
Weight: 1.00
Height: 0.69 Width: 6.32 Depth: 9.50
Language: English
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.

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