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Marketing Insights from Popular Culture
Hardcover
Series: Key Issues in Marketing Management
ISBN13: 9781041299479
Publisher: Routledge
Published: May 25 2026
Pages: 182
Weight: 1.13
Height: 0.50 Width: 6.69 Depth: 9.61
Language: English
This book explores how everyday stories, media, and symbols shape-and are shaped by-the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.
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