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Marketing and Gamification: Applications, Challenges, and Ethics
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9781032694214
Publisher: Routledge
Published: May 21 2026
Pages: 248
Weight: 0.87
Height: 0.59 Width: 6.14 Depth: 9.21
Language: English
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
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