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Market-Led Strategic Change: Transforming the process of going to market
Paperback
Business GeneralManagementMarketing
ISBN13: 9780415834278
Publisher: Routledge
Published: Nov 17 2016
Pages: 584
Weight: 2.40
Height: 1.40 Width: 7.40 Depth: 9.60
Language: English
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
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